Not Your Grandma’s Annual Report is a publication for the local Waco company, Head Hospitality. The design goal for this client was to create an annual report that portrays the company’s values, adequately expresses its financial statements to its shareholders, and clearly draws out its vision for the company for the coming year. Head Hospitality strives to take southern comfort classics and put a new twist on them. With this goal in mind, I wanted to explore the concept of mixing the familiar with modern aspects and created the theme “Not Your Grandma’s” to carry throughout the annual report.