My personal branding was designed with the intent to reflect me and my creative style as an artist. I try to hold myself in a professional fashion, especially within corporate settings, but I still wanted to show the frill for fun I have in my personal life. These two aspects were the focus of my identity mark. Sophisticated but fun. The color palette is inspired by the heritage of being raised in Waco and around Baylor University. The colors bring a sense of familiarity and calmness to my personal brand.