High Country Insurance’s branding was designed with the intent to reflect the company's desire to make their customers feel luxurious and valued. As they coordinate insurance plans for their clients’ high value items the strive for professionalism and class which is what they desired to communicate through their branding. These key aspects were my focus when creating their identity mark and stationery. The color palette is inspired by the traditional colors of royalty. The colors bring a sense of value and dedication to High Country’s brand.