Devil’s Sweets

Package Design

Demonstrated through their new chocolate bar collection, Devil’s Sweets is a sophisticated and innovative culinary brand that aims to share unique flavors and refined branding with customers. .  This idea was brought to life with the use of organic illustrations that balanced well with a bold, yet simple, and striking typeface. The understated color palette evokes an elegant sense of taste and works in balance with the flavor palette of the product providing a luxurious culinary experience.  

Project Description:

Create a chocolate bar line with a strong concept that will stand out amongst the competitive market. Ensure you include all of the required nutrition information.

Design Inspiration

Palette

#CE727C

R:206  G:114   B:124

C:17 M:67 Y:40 K:0

#8D5267

R:141   G:82   B:103

C:42 M:75 Y:42 K:14

#B69242

R:182  G:146   B:66

C:29 M:39 Y:88 K:4

#E9E0D7

R:233   G:224   B:215

C:8 M:10 Y:13 K:0

Typefaces

Process

Product Expansion

Package Design

Devil’s Sweets desired to create a wine collection to correlate with their initial chocolate line as well as a bag for their brick and mortar location when products are purchased and as a new form of marketing.